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Module MK4028 Management in Exercise and Health Fitness


Module Outline

Session 1: Introductory Session       (Classroom)

Session 2: Marketing Principles & Paradigms     (Online)

Session 3: Marketing in the Firm       (Online)

Session 4: From Customer Insights to Customer Advocacy  (Online)

Session 5: Integration Session       (Classroom)

Session 6: Products & Services      (Online)

Session 7: Communicating Brand Value     (Online)

Session 8: Public Relations       (Online)

Session 9: Marketing in Society      (Online)

Session 10: Integration Session       (Online)


Baines, P., C. Fill and K. Page (2011) Marketing (2nd ed.), Oxford University Press.